I build custom websites for Dallas service businesses.

I work with service businesses across the Dallas-Fort Worth metroplex. Most of my clients run businesses generating between $1M and $20M in annual revenue: legal practices in Park Cities and Uptown, dental and medical groups in Preston Hollow and around Bishop Arts, automotive service shops along the eastern corridor through Richardson and Rockwall, hospitality and restaurant groups in Knox-Henderson and Lower Greenville, professional services firms in Las Colinas and Plano, and trades businesses across the broader DFW area.

The buyer profile is consistent. The owner has tried agency engagements that were sales-led, junior-delivered, and slower than promised. Or they have tried a freelancer who shipped a passable site and disappeared on month four. They want one experienced architect who shows up, scopes the project honestly, builds the site themselves, and stays accountable through launch and beyond.

If that profile fits you, this is the right place to talk.

The Dallas web design and digital agency market is large. Industry directories like Built In and Clutch list hundreds of agencies serving DFW, ranging from 50-person creative shops in Deep Ellum to multi-office digital firms in the Telecom Corridor. Most are competent. Some are excellent. None of them are me.

The structural difference is simple. Most Dallas agencies are sales-led teams. The senior people pitched in the proposal are rarely the senior people who deliver. Communication routes through an account manager. Scope decisions happen as change orders that compound the budget. The work product can be excellent, but the buyer pays for a coordination layer that does not improve the outcome.

I work as a solo principal architect. The same person scopes the project, builds it, and launches it. Engagements start at $25,000 with full code ownership at delivery. There is no account manager, no junior delivery team, and no quarterly retainer trap. If that model fits, I am usually the right call. If you need a 200-person team for a multi-property brand program, I am genuinely not.

The clearest local proof is Star Auto Service in Richardson. It is a full custom build on Next.js, in production, used by an active automotive repair business in the eastern DFW corridor. The site scores at the top of the Lighthouse range, passes Core Web Vitals at the 75th percentile, and serves both the customer-facing booking flow and the internal operations dashboard. The longer-form discussion of how I build for that vertical specifically lives on the auto service industry page.

Beyond Star Auto, my published Design Briefs cover eight verticals that show up regularly in the Dallas market: dental practices, automotive shops, law firms, financial advisors, restaurants, retail, real estate, and hospitality. Each brief is an image-anchored reference architecture for that vertical, drawn from the same studio that builds the production sites.

Pathlight, the AI-powered website intelligence product I built, is the deepest piece of my own work and runs on the same Next.js architecture I would build for you. You can run a free scan against your current site to see exactly what it surfaces.

Engagements start at $25,000. The exact number depends on page count, integrations, content volume, and any custom internal-tool work the project includes. Pricing is fixed at the start, not hourly. You own the code at delivery, with no platform lock-in and no recurring license fees.

A typical Dallas service-business engagement runs 8 to 12 weeks from kickoff to launch. The work splits into discovery and architecture, design and content, build, and launch with a 30-day post-launch optimization window included. The same person stays on the project from the first scoping call through the launch retrospective.

The studio is based in Royse City, Texas, in Hunt County, on the eastern edge of the DFW metroplex along the Interstate 30 corridor. The U.S. Census Bureau ranks Dallas-Fort Worth-Arlington as the fourth-largest metropolitan statistical area in the United States by population, and the U.S. Bureau of Labor Statistics tracks DFW as one of the fastest-growing major employment markets in the country (BLS, 2024).

I serve the entire metroplex with deepest concentration on Dallas proper, Park Cities, North Dallas, Uptown, the Telecom Corridor in Richardson, and the eastern corridor through Rockwall County. For Rockwall County and Hunt County buyers, I am the closest custom-build studio to your front door. For DFW proper buyers, the engagement runs over video calls and async work, with occasional in-person scoping when it helps. Travel inside DFW is included; I do not bill it separately.

The longer-form playbook on what actually moves the local pack and the standard organic results in DFW lives at Local SEO for Dallas Service Businesses. That page is the hub the city pages link up to, and it is the right starting point if you are still figuring out what local SEO is actually buying you.