Each project below is running in production right now, with metrics from real users.
Find the problems. Find the money drain. Find the fix. Diagnostic analysis with industry specific revenue modeling, not generic scores.
Free Per Scan
$0
Scan Time
~2 min
Delivery
Instant + Email
Notable
The only free tool that translates website problems into dollar signs, calibrated to your specific business type, with consistent results scan after scan.
A complete rebuild for a 28-year Richardson, TX auto repair shop. Six service-area pages, twelve service pages, five long-form guides, a fixed desktop call button after years of silently dropped leads, and a cinematic hero entrance. Next.js 16. Perfect Lighthouse 100s across every category, every page.
Performance
100
Accessibility
100
SEO
100
Notable
Six metros indexed for the searches their drivers run every day. Twelve services indexed for the problems their customers Google before they call. A phone number that finally rings on every device. Every Lighthouse category scores 100.
A complete digital presence for a Texas commercial soil brokerage serving five major metros. Zero organic visibility before this build. Now a working tool for the operation: city pages, a custom soil calculator, regional team profiles, and a foundation that surfaces in Google, Bing, and AI search alike.
Texas Metros
5
City Landing Pages
5
Compliance
TDPSA
Notable
From zero local visibility to a foundation that earns organic traffic across Google, Bing, and AI search. Five Texas metros indexed. A custom soil calculator that turns curiosity into a number a contractor can act on. A regional team surfaced as named, photographed humans on every page where buyers actually look.
An operating-system admin I built first for myself to run DBJ Technologies, then shipped as the first external install to The Star Auto Service. Visitors, recurring users, funnels, search behavior, performance, deals, contacts, sequences, automations, infrastructure health, deliverability, error volume, and budget headroom in one dashboard, on the buyer's domain, behind the buyer's auth.
Sections
9
Live Install
The Star Auto
Categories Replaced
6
Notable
Built first for myself to run DBJ Technologies. The Star Auto Service is install zero, the proving ground for the architecture before any wider productized rollout.
Two verticals on this page are built to a clickable production state, not pitched. Live calculators, a working client portal, a working practice admin. Open either site and walk through everything a real visitor would see.
Cowell & Co. is a founder-led Dallas CPA practice rendered as twelve working surfaces you can click through, and the brief is the build explained. A founder introduction promoted to the second surface of the home page with the CPA, EA, and CFE credential translated into what it buys the client, a dark cumulative-value chart that draws the five-year gap between a return filer and a strategist instead of asserting it, three monthly price tiers published in full with a real outcome attached to each, an industries page that speaks five verticals in their own operating vocabulary, a side-by-side product demo of the client portal and the practice admin that a visitor can click through with no login, a switching page built around the friction of leaving a current CPA rather than the work, an S-corp decision funnel of three live calculators (entity structure, election breakeven, BLS-anchored reasonable salary) plus three general planning tools that qualify a lead without asking for an email, a Q&A library where every answer is its own indexable QAPage, named and dated testimonials, an honestly labeled verified-review wall, a real downtown-Dallas office paired with a national engagement model, and a craft layer of scroll choreography and self-drawing motifs that reads as the precision of the practice itself. An accounting firm site that sells the strategist instead of the return filer.
Surface
Published Tier Pricing
Surface
S-Corp Decision Funnel
Surface
Dual-Side Product Demo
Surface
Verifiable Review Wall
In This Demonstrator
Most accounting firm sites read like a compliance disclosure: a list of services, a stock photo of a handshake, and a contact form that hides every price behind a call. This brief takes the opposite position. Cowell & Co. is a founder-led Dallas CPA practice rendered as twelve working surfaces, every monthly price published on the page, both sides of the engagement open to click through with no login, and a Q&A library where each answer is its own indexable page. The recording above is the site itself, and a link beside it opens the full build in a new tab.
How a patient who has already tried two or three antidepressants without relief decides where to go next. A signed founder letter from a board-certified psychiatrist, a symptom-organized intake (not service-organized), a treatment-resistant depression spine pairing TMS, Spravato, and pharmacogenetic testing with their actual outcome percentages, a perinatal mental health surface anchored on a maternal-and-infant-care PMHNP, an adolescent intake that names age-appropriate consent and confidentiality, a published carrier list with the carriers the practice does not contract with named honestly, two locations with a single continuous chart, a team grid that draws the line between clinical providers and operational staff in writing, a first-visit demystification that names libido and the things people hesitate to mention, a crisis surface with 988 and ED routing the practice cannot ethically omit, and a footer with Texas Medical Board licensure, NPIs, DEA registration, HIPAA compliance, and the Spravato REMS attestation. Outpatient psychiatry rendered as a real medical practice instead of a brand voice.
Surface
Treatment-Resistant Depression Spine
Surface
Signed Founder Pledge
Surface
Crisis Surface With 988 and ED
In This Demonstrator
Three populations rarely share one outpatient psychiatry practice: the patient already two antidepressants in who needs TMS or Spravato, the mother adjusting medications across pregnancy, and the parent vetting providers for a twelve-year-old. This brief proposes the seventeen surfaces a single practice needs to serve all three credibly. Built for the Dallas outpatient psychiatry practice that wants to be the regional destination for treatment-resistant depression rather than another general medication-management clinic.
Architectures for the rest of the verticals I work in. Each one digs into what the category actually needs online: how the customer chooses, what most sites get wrong, and the surfaces that turn a search into a booking. These are the next builds.
How patients actually pick a dentist when a tooth chips on a Tuesday and the kids' six-month cleaning is overdue. The architecture that puts a dated new-patient price, a real insurance list, a Smile Plan membership, and a same-day emergency promise where the panicked search lands. Built for the DFW practice that wants the chair full every day of the week.
Surface
Same-Day Emergency
Surface
Smile Plan Membership
Surface
Real Insurance List
In the Brief
A West Plano family on a Saturday morning has eight minutes between a chipped tooth and a phone call. They will check three dentist sites and dial one of them. This brief proposes the ten surfaces a family dental practice needs to be the call.
How aesthetics patients actually evaluate a Highland Park practice during the four to twelve weeks between thinking about it and booking the consult. Per-unit pricing, a named board-certified Medical Director with NPI, a real before-and-after gallery, a society membership, and a HIPAA-grade footer. Trust architecture for a practice that books out the consult calendar.
Surface
Per-Unit Pricing
Surface
Named Medical Director
Surface
Society Membership
In the Brief
Most med spas hide pricing behind a consult form. Reverie publishes the working menu the front desk quotes from. Specials and Society pricing layer on top. This brief proposes the eleven surfaces a Highland Park med spa needs to win the four-to-twelve-week decision.
How diners decide between a Bishop Arts dining room and a Knox-Henderson one in the eighteen seconds they spend on your homepage. On-page menus dated this week, a separately branded bar program, two-room private dining with per-guest pricing, dated awards, and a sticky reservation that works on every page. The architecture that fills tables instead of describing the building.
Surface
On-Page Dated Menu
Surface
Two-Room Private Dining
Surface
Sticky Reservation
In the Brief
A Dallas diner on a Tuesday-night impulse will compare three Bishop Arts dining rooms and book one of them in eight minutes. The dining room she chooses is not the one with the cleanest photographs. It is the one that signals, in writing, that the chef is at the pass tonight. This brief proposes the ten surfaces that earn the reservation.
How a Dallas family with eight figures of equity comp and a private business actually evaluates a fee-only fiduciary across a six-to-eighteen-month decision window. A signed first-person fiduciary pledge in the partner's voice, a parent-child service architecture pairing a four-card relationship grid with a six-card technical workstreams grid (RSU/ISO/10b5-1, business sale, multi-generational transfer, tax coordination, estate coordination, charitable funds), a published tiered AUM fee schedule with notes, named institutional custodians with SIPC annotations, a Fee-Only Fiduciary Independent three-pillar diagram, three credentialed principals with verifiable credentials, two SEC-marketing-rule-compliant testimonials, dated quarterly letters under the partner's name, three structural cybersecurity defenses, a thirty-minute discovery call run by the partner personally with no follow-up if it is not a fit, and a four-column compliance footer. Trust written as a structural disclosure document, not a brochure.
Surface
Signed Fiduciary Pledge
Surface
Published Tiered Fee Schedule
Surface
Custody With SIPC
In the Brief
A family with eight figures of equity comp vets a wealth advisor for six to eighteen months before the discovery call. The first surface inside the site is not the services grid. It is a personally signed fiduciary pledge set in an editorial column. This brief proposes the eleven surfaces a Dallas fee-only practice needs to earn that vetting window.
How an injury victim chooses a lawyer in the first hour after a Central Expressway wreck. A 24/7 bilingual urgent strip with a verdicts ticker, an above-the-fold intake with a same-day attorney callback in the partner's first-person voice, a verdicts ledger that names the dollar amount and the county and the operational arc of every case, eight practice-area cards that read like briefs, a settlement-mill positioning headline backed by board certification, year-stamped peer recognition, four contact channels with a bilingual human-not-bot commitment, three offices with three direct numbers, and a State Bar of Texas advertising notice naming the responsible attorney by name. The architecture that signs cases the same business day.
Surface
24/7 Bilingual Strip
Surface
Verdicts Ledger by County
Surface
Settlement Mill Positioning
In the Brief
An injury victim in the first hour after a Central Expressway wreck does not need a founder bio. She needs an intake form, a real attorney calling back the same day, and proof the firm has tried cases in her county. This brief proposes the ten surfaces a DFW trial firm needs to turn the panicked search into a signed case by lunch.
How a four-million-dollar Highland Park buyer actually vets the agent before they pick up the phone. A real Sold portfolio with addresses and the side represented, neighborhood notes that read like editorial, a private off-market list, a concierge offering described in detail, and a TREC-compliant footer. The personal practice site that earns the private call instead of routing it to a brokerage template.
Surface
Sold Portfolio
Surface
Off-Market Private List
Surface
Concierge Offering
In the Brief
A Park Cities buyer at the four-million-dollar level has already seen every public listing on Zillow and Redfin. She is not searching MLS. She is vetting the agent. This brief proposes the eight surfaces a luxury residential practice needs to earn the private call.
How a custom-home buyer in Volk Estates or Preston Hollow actually reviews a builder's portfolio across the six-to-eighteen-month commission cycle. Built homes credited to their architects, neighborhood-organized galleries, available inventory with status glyphs, dated AIA Dallas and D Home recognition, and a principal letter signed by the founder. The portfolio review the buyer is actually doing.
Surface
Built Homes, Not Renderings
Surface
Communities Grid
Surface
Principal's Letter
In the Brief
A Highland Park or Preston Hollow buyer reviews a custom home builder across a six-to-eighteen-month commission cycle. The credential that wins them is not the count of houses built. It is the years spent reading the same lots, the same alley access, the same setback patterns, the same architects. This brief proposes the seven surfaces a Park Cities builder needs to earn the contract.
How a homeowner finds a contractor when the AC dies on a 105-degree Dallas-Fort Worth August afternoon. A tap to call phone as the loudest element, a 24/7 live answer promise that is actually live, a Comfort Club membership, regional service area zones (not SEO city pills), multimodal contact, and a TACLA license number in the footer. The dispatch desk that fills the board in the heat dome.
Surface
Tap to Call Hero
Surface
Comfort Club Membership
Surface
Service Area Zones
In the Brief
A homeowner whose AC died on a 105-degree August afternoon and a building manager whose rooftop unit failed on a Saturday morning both need a truck dispatched today. Most HVAC sites pretend those are different businesses on different pages. This brief proposes the nine surfaces a DFW dispatch desk needs to win both calls from one site.