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Selected work
Six shipped projects, twelve design briefs, six of them built into live sites. Websites, dashboards, and the custom software running behind them. Built to be owned, not rented.
Client Project
A complete rebuild for a 28-year Richardson, TX auto repair shop. Nine service-area pages, twelve service pages, fifteen long-form guides, a full Spanish mirror, a fixed desktop call button after years of silently dropped leads, and a cinematic hero entrance. Next.js 16. Accessibility, Best Practices and SEO all score 100 on desktop and on a throttled phone.
Client Project
A complete digital presence for a Texas commercial soil brokerage serving five major metros. The earlier site was a brochure that search overlooked; the new one is a version-controlled, bilingual platform: metro service pages backed by real soil-science references, a three-calculator estimating suite, dedicated material and resource libraries, and a full English and Spanish mirror that surfaces across Google and Bing.
Client Project
A design-build remodeler in Royse City, TX with a 5.0 Google rating and no website to send anyone to. I built the whole funnel: a quote-grade intake tool that qualifies a job from photos taken on a phone, twenty-three indexed pages where there had been one, and a hand-drawn architectural film behind every single one of them.
Client Project
A DFW family-activities publication built for an audience that already existed on Instagram and had nowhere permanent to live. Ninety-seven place pages across twenty-four cities, eleven long-form guides, a running events calendar, and a full Spanish edition. Every place written from a visit, not a press release.
Internal Tooling
An operating-system admin I built first for myself to run DBJ Technologies, then shipped as the first external install to The Star Auto Service. First-party analytics and performance; a full CRM with deals, companies, quotes, and forecasting; a synced calendar with public booking pages; sequences and no-code workflow automation; infrastructure health, deliverability, error volume, and budget headroom. One dashboard, on the buyer's domain, behind the buyer's auth.
Internal Product
Find the problems. Find the money drain. Find the fix. Diagnostic analysis with industry specific revenue modeling, not generic scores.
Spec work
Each brief argues how one industry's site should be built. Six of them I built all the way to a working demonstrator you can open.
How aesthetics patients actually evaluate a Highland Park practice during the four to twelve weeks between thinking about it and booking the consult.
Read the briefHow diners decide between a Bishop Arts dining room and a Knox-Henderson one in the eighteen seconds they spend on your homepage.
Read the briefHow a Dallas family with eight figures of equity comp and a private business actually evaluates a fee-only fiduciary across a six-to-eighteen-month decision window.
Read the briefHow a four-million-dollar Highland Park buyer actually vets the agent before they pick up the phone.
Read the briefHow a custom-home buyer in Volk Estates or Preston Hollow actually reviews a builder's portfolio across the six-to-eighteen-month commission cycle.
Read the briefHow a homeowner finds a contractor when the AC dies on a 105-degree Dallas-Fort Worth August afternoon.
Read the brief