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Your Google Business Profile is a second front door, and most are half open. I claim it, categorize it for local-pack eligibility, build out every field, wire your site to back it up, and keep it worked weekly, measured against a recorded baseline.
When someone searches for your service in your city, Google shows a map with three businesses before it shows a single website. Whether you are one of those three is decided by things most businesses have never looked at: whether the profile is claimed, whether its primary category actually qualifies for that search, whether the fields are filled, whether it is fresh, and whether the site behind it agrees with it. I handle all of it, in either shape: a one-time foundation that claims, categorizes, and builds out the profile with a measured baseline recorded before anything changes, or a monthly retainer that keeps it worked, posts weekly, answers every review, and reports what moved from first-party measurement. No DBJ build required; this works on whatever site you have.
Local-pack eligibility is decided by your categories, and a plausible wrong one silently zeroes your discovery. I choose against what the pack actually rewards in your market.
Services, hours, attributes, service area, photos, and the questions customers actually ask, every field working instead of sitting empty.
Local business schema, consistent name-address-phone across directories, and tagged links so profile visits are attributable.
A recorded rank and map-pack baseline before anything changes, and a monthly report from first-party instrumentation, not a vendor dashboard.
When customers ask ChatGPT, Claude, Gemini, or Perplexity who to hire, be in the answer.
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