Analytics & Performance
First-party visitor data, recurring-user behavior, Core Web Vitals, and search insight, all captured directly into the buyer's database. Performance lives next to conversion lives next to pipeline. Same auth gate, same numbers, no export reconciliation.
Humans, 7d
1,284
+18% vs prev 7d
Sessions, 7d
1,631
real users only
Pages / session
2.4
avg this period
Bounce rate
38%
excludes one-pixel hits
Avg duration
2m 22s
reading time
Returning
22%
of weekly visitors
Real-User Web Vitals
last 14 daysLCP
1.8s
target ≤ 2.5s
INP
124ms
target ≤ 200ms
CLS
0.04
target ≤ 0.1
TTFB
0.62s
server response
FCP
1.2s
first content
Top Pages
| Path | Views | Bounce |
|---|---|---|
| / | 487 | 32% |
| /services/web-design | 213 | 28% |
| /work/canopy | 184 | 19% |
| /pathlight | 167 | 22% |
| /about | 142 | 41% |
| /contact | 89 | 18% |
| /work | 71 | 35% |
Top Sources
| Source | Visits | Conversions |
|---|---|---|
| google.com | 612 | 14 |
| direct | 348 | 11 |
| linkedin.com | 154 | 9 |
| twitter.com | 87 | 3 |
| bing.com | 53 | 1 |
| duckduckgo.com | 30 | 0 |
Search Queries
| Query | Impressions | Clicks | CTR | Avg position |
|---|---|---|---|---|
| dallas web design | 1,240 | 87 | 7.0% | 4.2 |
| pathlight website audit | 612 | 92 | 15.0% | 1.8 |
| principal architect studio | 184 | 31 | 16.8% | 2.4 |
| operations dashboard small business | 156 | 18 | 11.5% | 3.6 |
| next.js studio dallas | 92 | 14 | 15.2% | 2.1 |
Recent Visitors
| When | Location | Source | Pages | Duration | Device |
|---|---|---|---|---|---|
| 4m ago | Dallas, TX | google.com | 5 | 4m 47s | desktop |
| 11m ago | Plano, TX | direct | 3 | 2m 22s | mobile |
| 18m ago | Frisco, TX | linkedin.com | 8 | 8m 41s | desktop |
| 24m ago | Richardson, TX | google.com | 2 | 1m 13s | mobile |
| 31m ago | Austin, TX | twitter.com | 4 | 3m 18s | desktop |
| 38m ago | Houston, TX | google.com | 1 | 0m 22s | mobile |
| 47m ago | Unknown | direct | 6 | 5m 12s | desktop |
| 53m ago | Fort Worth, TX | bing.com | 3 | 2m 45s | tablet |