Pathlight
A full stack diagnostic platform built from the ground up to scan any business website and produce a complete intelligence report: performance audit, design analysis, revenue impact estimate, and prioritized fix list. All in minutes, for free. Proof that proper engineering, not template scoring, delivers genuine business insight instead of generic summaries.
The only free tool that translates website problems into dollar signs, calibrated to your specific business type, with consistent results scan after scan.
The Problem
Small business owners know their website 'could be better.' But they don't know what specifically is wrong, how much it's costing them, or what to fix first. Free tools like Lighthouse give technical scores that mean nothing to a restaurant owner. Agencies charge thousands for discovery calls before providing any insight. There's no middle ground. No tool translates technical website problems into business language with dollar signs attached.
The Solution
Pathlight scans any business website and delivers a complete intelligence report in minutes. Not a Lighthouse score. Not a generic SEO checklist. A full analysis covering design quality, technical performance, estimated revenue impact modeled against real industry data, and a prioritized fix list ranked by business impact.
How It Works
Submit your URL, get a complete report in roughly two minutes. The report covers performance, visual design, positioning, and search visibility, plus a revenue impact estimate calibrated for your specific business type. Everything runs automatically. No credit card. No back-and-forth.
Calibrated For Your Business
Every business type converts differently. A law firm and an auto repair shop have nothing in common when it comes to deal value, traffic patterns, or what visitors are looking for on a homepage. Pathlight calibrates its revenue model to the kind of business you actually run, so the dollar number you see is grounded in what your customers actually pay, not a one-size-fits-all guess.
The Report
Every scan produces a Pathlight Score (0-100) broken into four weighted pillars: Design (35%), Performance (25%), Positioning (25%), and Search Visibility (15%). Below the score, the top 3 fixes ranked by impact and difficulty, full desktop and mobile screenshots, and a revenue impact estimate with full methodology transparency. A built-in assistant lets business owners ask follow-up questions about their results.
The technical decisions behind this build.
Full-Stack TypeScript
Next.js 16 with strict TypeScript from database schema to API response to frontend component. Type safety at every layer, not just the UI.
Cloud Infrastructure
Serverless architecture with background job orchestration, automatic retry logic, rate limiting, and transactional email delivery. Built to handle concurrent scans without degradation.
Data Architecture
PostgreSQL for scan persistence and analysis storage. Email event tracking for deliverability monitoring. Designed for fast historical lookups across scans.
Designed, architected, and built as a solo project. Iteratively hardened across multiple releases addressing accuracy, reliability, and scan consistency.