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A full Spanish edition of your website, up to ten pages: a real translation written for a Spanish-speaking customer in the respectful formal register, translated URLs, and the search wiring that lets Google serve each visitor the right language.
DFW service businesses most of all, in a metro that is roughly one-third Hispanic: trades, auto service, medical, dental, and legal practices whose Spanish-speaking customers currently arrive at an English-only front door. Works standalone on any site I can access, and pairs naturally with a build.
The translate button bolted onto most sites produces word salad at every phrase that matters and vanishes from search entirely, because an overlay is not a page Google can rank. This is the opposite: every page rewritten in Spanish by hand, in the formal usted register a business uses with a customer it respects, with your services, your offers, and your calls to action carrying the same weight they do in English.
Each Spanish page lives at its own translated URL and declares its relationship to its English twin, so Google indexes both, shows the right one to the right searcher, and never mistakes the two editions for duplicate content. A Spanish speaker searching for your service in Spanish can actually find you, which is the entire point, and which no translation widget can deliver.
$2,400 for up to ten pages, $180 per page beyond, delivered in two to three weeks. The edition only pays for itself if it stays current, so with a Care Plan, content changes apply to both languages, and your Google Business Profile can carry Spanish posts alongside the English ones through the Local Visibility Retainer.