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A steady stream of honest reviews, asked for the same way every time: requests sent automatically after every completed job, every review answered in your voice, and velocity and rating trend reported monthly.
Local service businesses that do good work and have the review count of a business half their quality, because asking is nobody's job. For most local businesses this is the highest-return item on this page: review count and recency move both the map pack and the human deciding whom to call.
The mechanics are deliberately simple: you forward a weekly list of completed jobs, or copy a dedicated address on your invoices, and the engine takes it from there: a review request to every customer, timed close to the work, worded in your voice, with a reminder if nothing happens. No new software for your crew to learn, no process change beyond one address. If your scheduling or invoicing tool can trigger it directly, that integration is scoped separately once the volume justifies it.
An unanswered review reads as an unattended business, and an unanswered bad review reads as a guilty one. Every review gets a drafted response in your voice: gratitude that names specifics rather than templates, and for the bad ones, calm, factual replies written for the hundreds of future customers who will read the exchange, not for the one reviewer. You approve anything sensitive before it posts.
Review gating, asking customers how happy they are and steering only the happy ones to Google, violates Google's review policies and can get the reviews that are carrying your business filtered or removed. Every customer gets the same request, every time. $600 to set up, $150/month to run, and the monthly report shows velocity, rating trend, and response rate.